2026
THIRD SPACE* Studio
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Gallery Design
Jaba Al Qurain District
Riyadh, KSA
2026
Luxury Apartment Retrofit
Al Rawdah
Jeddah, KSA
2026
ATHEEL Wayfinding and Strategy
KAFD District
Riyadh, KSA
2025 - 26
Beit Eshmawi Historic Retrofit
Al Balad
Jeddah, KSA
2025
Istiraha
JAX, Diriyah
Riyadh, KSA
2025
Creative Residences
Al UIa
Al Ula, KSA
2023-24
Al Nawras Skatepark
Corniche
Jeddah, KSA
2023
Al Ammariah Creative Community Urban Plan
Al Ammariah
Jeddah, KSA
2024
Qamra Lab Masterplanning and Design
Corniche/Benchmark
Jeddah, KSA
2023-25
Qamra Lab Masterplanning and Design
Corniche/Benchmark
Jeddah, KSA
2023-25
This multi-year commission encompassed the strategic master planning, architectural design, graphic communication and physical delivery of Qamra, an annual high profile fashion pop-up event operating across key coastal and commercial sites in Jeddah. Executed across RIBA Stages 1 to 6 (Strategic Definition through to Handover) over consecutive seasonal editions, the scope combined macro scale site planning with micro scale retail architecture and brand communication.
The spatial strategy required developing a master plan to guide visitor circulation, visual identity, service logistics and security across diverse host locations, including the Jeddah Corniche and Benchmark venues. Concurrently, the team provided graphic design services, establishing comprehensive brand identity systems and collateral for participant outreach campaigns to engage regional fashion talent. Architectural deliverables included bespoke design for individual participating brands, creating custom temporary pavilions, display joinery and retail interiors aligned with high end commercial standards. The technical execution prioritized modular, rapidly deployable construction systems capable of high performance during event periods while allowing efficient dismantling. Through detailed coordination across spatial, graphic and stakeholder channels, the project established a premier seasonal platform for fashion enterprise.